The branding of The Craft & Current Club

12 March 2026

Craft is what we make; Current is the energy we share, while going with the flow.

When I imagined this club, I wanted a name that felt balanced. It’s about more than just a hobby; it’s about doing what you do best around a community that appreciates your creation and celebrates what you do.

When I designed the logo and named this club, I wanted to capture the two sides of the creative soul. If you look at our branding, you’ll see the waves on the “Current” that keeps us grounded, flowing like waves.

The Craft.

Whatever your creative flow is telling you to make, create, or build, this is the tangible side. It’s the part of the club where we get our hands dirty doing what flows.

The Current.

This is the social electricity. It’s the current of conversation flowing across the table, being in the moment, going wherever your craft takes you, the shared laughter, and the tips passed between neighbours. It’s the chatting over coffee and the connection that happens at the club. It’s the “Current” that was missing from my life since moving to Milton Keynes.

The “Current” also stands for the Flow—staying in the present moment and going with the flow. I chose the wave imagery because it represents that meditative state you hit when you’re mid-project, where the outside world fades away and you’re just in it. It’s that spark of inspiration you only get when you’re hanging out in person and finally slowing down.

Our Identity

We aren’t a formal school; we’re a neighbourhood gathering. Our branding reflects that – it’s intimate, unpretentious, and a little bit playful. From the high-fives Mochi gives when you’ve completed a project to the real talks we share, everything we do is about fostering real-life connection. We’re not about perfect results; we’re about the process.

The Space: Why Home Matters.

You won’t find us in a cold community hall or under flickering office lights. The Craft & Current Club lives in my MK8 home studio, where the vibe is set by good tunes and the glow of my neon sign.

I intentionally keep our sessions small, sometimes just 4 to 7 spots. Why? Because you can’t find your “flow” in a crowd of fifty strangers. By keeping the table small, we ensure that:

  • Real talk actually happens. Nobody gets lost in the noise.
  • The vibe stays cosy.
  • The Supervisors can do their jobs. Mochi and Boba take their greeting duties seriously, and they work best in intimate settings.

The Result

“The Craft is what we make, but the Current is the energy we share and the friends we make while doing it.”